Hydration
Hydration
/
/
2025
2025
Brand
Creative
Strategy
Website
Packaging
Kitsu
Kitsu
KITSU is a premium performance and hydration brand built around the philosophy of becoming 1% better every day. The challenge was creating a lifestyle-led identity that felt minimal and elevated rather than clinical or gym focused.
KITSU is a premium performance and hydration brand built around the philosophy of becoming 1% better every day. The challenge was creating a lifestyle-led identity that felt minimal and elevated rather than clinical or gym focused.
PROCESS
PROCESS
We developed the creative direction before creating a complete visual identity, including logo system, typography, colour palette and packaging. Particular attention was given to flavour differentiation while maintaining a cohesive product family capable of expanding into future ranges.
We developed the creative direction before creating a complete visual identity, including logo system, typography, colour palette and packaging. Particular attention was given to flavour differentiation while maintaining a cohesive product family capable of expanding into future ranges.
Outcome
Outcome
The final identity delivers a distinctive premium brand with a scalable packaging system that supports product growth while helping KITSU stand apart in a competitive wellness market. |
The final identity delivers a distinctive premium brand with a scalable packaging system that supports product growth while helping KITSU stand apart in a competitive wellness market. |
